FROM WHATSAPP TO WALLETS: HOW SOCIAL GIFTING IS CHANGING THE GAME

Introduction In today's hyper-connected world, gifting has evolved from the traditional exchange of physical presents to seamless digital experiences. Social gifting—the practice of sending gifts through social platforms like WhatsApp, Instagram, and Facebook—is now reshaping the way people express love, gratitude, and celebration. With platfo

Gifting is a universal language of love, gratitude, and celebration. Around the world, people commemorate different festivals with unique traditions—but the spirit of giving is common to all. In our increasingly global and digital age, gift cards have emerged as a popular, versatile option that transcends borders and cultural expectations. Whethe